Catwell started the way most cat businesses do: with a bored cat and a shredded sofa.
Indoor cats live longer, safer lives than any generation before them, but they pay for it in boredom. The zoomies at 3 a.m., the scratched furniture, the food bowl as the only event of the day: none of that is a "bad cat". It is a brilliant hunter with an empty schedule.
What we do about it
We build a small, obsessively curated line of enrichment and care gear around the four moments of a great cat day:
- The Hunt — motorized prey that dodges, slithers and flies: our smart balls, sensing snake and flying bird.
- The Den — warm, enclosed hideouts: donut tunnel beds and the tunnel sofa.
- The Lookout — the window hammock that turns any pane of glass into a front-row seat.
- The Care — fountains that get cats drinking, grooming tools cats tolerate, and the small fixes that keep a home with a cat tidy.
Every product passes four filters before it earns a page here: real play value, safe materials, built to survive cats, and an honest track record in thousands of verified owner reviews. Products that do not hold up get dropped. We have already cut one.
Where 5% of every product goes
Not every cat has a couch to shred. 5% of the price of every product we sell is set aside for a US non-profit that cares for cats without a home, and our customers pick which one. Three organizations go on the ballot each quarter, you vote, we donate the total, and the receipt is posted for everyone to see. Cast your vote on the Mission page.
Our promises
- 90-Day Happy Cat Guarantee — not a hit? Replacement, credit or full refund. Used toys included.
- Free tracked US shipping on every order, delivered in 7–12 business days.
- A human answers — every message gets a reply within one business day via our contact form.
Read more about why we exist on our Mission page, or see what the fuss is about in the collection.
From our cats to yours.